Abbie Coleman Founder of Ey-Up
Abbie Coleman is a Derbyshire-based mum of two and the founder of MMB Magazine and Ey-Up. She creates easy-to-read guides covering what’s on for families in Derbyshire, sharing local events, free activities and tried-and-tested ideas that make planning days out simpler for busy mums. Contact us to work with Ey-UP.
Abbie Coleman – Founder of Ey-Up Derbyshire
If you’ve ever searched “what’s on for kids in Derbyshire” and ended up juggling Facebook posts, outdated listings and half-finished event pages, you’ll understand exactly why Ey-Up Derbyshire exists.
I’m Abbie Coleman, a Derbyshire mum of two and the founder of Ey‑Up Derbyshire — a local family platform created to help parents quickly and easily find what’s on for kids, without the overwhelm.
Why I Founded Ey-Up Derbyshire
Like many mums, I found that once you have children, planning days out becomes work.
You want to know:
- What’s actually on this week
- What’s free or affordable
- What’s close enough to be realistic
- What other families genuinely recommend
Instead, everything felt scattered — spread across Facebook groups, venue pages, old blog posts and last-minute stories that disappear before you can plan around them.
Ey-Up Derbyshire was created to fix that.
The idea was simple:
👉 one clear place to find what’s on
👉 practical info you can actually plan with
👉 written by a local mum, for local families
No clickbait. No fluff. Just genuinely useful content.
My Background
Before Ey-Up, I founded MMB Magazine, supporting working mums with honest, practical content around family life, careers and returning to work.
Over time, one thing became obvious:
local content works best when it’s written by someone who actually lives there.
As a Derbyshire mum, I know:
- which days out are worth the effort
- which events sell out fast
- which ones look great online but are stressful in reality
That lived experience shapes everything we publish on Ey-Up.
What Ey-Up Is (and Isn’t)
Ey-Up is:
✔ A local family events and days-out platform
✔ Run by mums who live in the area
✔ Focused on clarity, honesty and usefulness
Ey-Up is not:
✖ A faceless listings site
✖ A copy-and-paste events calendar
✖ Influencer content without substance
Everything is written with busy mums in mind — especially those thinking “Is this actually worth doing with kids?”
How to Work With Ey-Up Derbyshire
We work with:
- Local attractions and venues
- Event organisers
- Family-friendly brands
- Tourism and destination partners
This can include:
- Event listings
- Sponsored guides
- Gifted days out
- Seasonal features
👉 Full details are on our Work With Us page:
All collaborations are clearly labelled and chosen carefully so they stay genuinely useful for families.
🚨 We’re Looking for a Mum to Run Ey-Up Nottingham
As Ey-Up grows, we’re now looking for a local mum to run Ey-Up Nottingham.
This is not a franchise and there are no franchise fees.
Instead, it’s a supported, collaborative opportunity for a mum who:
- Lives in Nottingham or Nottinghamshire
- Loves discovering what’s on for families
- Enjoys sharing local days out and events
- Wants to build something meaningful alongside family life
What You’ll Get
✔ Full support setting up and running Ey-Up Notts
✔ Use of the Ey-Up brand, systems and guidance
✔ Opportunities to work with amazing Nottingham brands
✔ Free and gifted family days out to cover with your own children
✔ Support introducing advertising and paid partnerships
✔ The ability to take home revenue from advertising and collaborations
What You Won’t Get
✖ No franchise fees
✖ No upfront costs
✖ No pressure sales targets
✖ No “build it alone” mentality
This is about working together, growing something local and sustainable, and helping both you and the Ey-Up brand succeed.
You focus on your local area and family-friendly content — we support you with structure, guidance, visibility and brand backing.
Interested? Let’s Talk
If you’re a local Nottingham mum who thinks “I could do this” — or you know someone who would be perfect — I’d love to hear from you.
📩 Get in touch via the Work With Us page or send a message to start the conversation.
Why Ey-Up Exists
At its heart, Ey-Up exists to make family life easier.
Less scrolling.
Less guessing.
More confidence in your plans.
And as Ey-Up grows into new regions like Nottingham, the goal stays the same:
local mums supporting local families — together.
Contact me on abbie@ey-up.co.uk